TOMS Eyewear

October 14, 2011By 0 Comments

The TOMS Next Chapter happens to be something many people in the world are in need for, and something we are very happy to help support and make a difference. TOMS is no longer just a shoe company, or just an eyewear company, they are truly a One for One company.

TOMS Eyewear -  The New One for One - Learn More

Why Sight?

TOMS’ customers have given us the amazing honor of putting new shoes on children’s feet with every pair they have purchased. While giving some of these shoes to children in need, Blake Mycoskie, the founder of TOMS, was struck by the poverty in many of the communities he was serving. He saw so many basic human needs that were still unmet.

Blake immediately recognized the incredible power of One for One™, and came to a startling conclusion: TOMS could be more than a shoe company – it should be a One for One™ company. With so many different needs around the world, he felt TOMS had an obligation to try to improve as many lives as possible.

The first step in this new chapter of TOMS is sight. We started here because sight is a fundamental need. The loss of sight has a dramatic impact on a person’s life – and on his or her family and community. TOMS is now giving to address this need because:

This is a Solvable Crisis
Blindness and visual impairment is the seventh-largest health disability in the world. But in most cases it can be prevented or treated. In fact, available solutions, including medical treatment, prescription eyeglasses or a 15-minute cataract surgery, could impact 80% of people afflicted with vision impairment and blindness.

We Can Help Break the Poverty Trap
Of the nearly 284 million people in the world who are visually impaired, almost 90% live in developing countries. It’s a vicious cycle — poverty and disease can lead to vision loss. And blindness and poor vision keep people trapped in poverty.

Sight Means Education and Opportunity
More than 18 million children around the world suffer from blindness or impaired vision. Children who have trouble seeing are often unable to go to or succeed in school, and have fewer chances to achieve a productive and successful life.

Women Have an Equal Right to Sight
Two-thirds of people who are blind are women, in part because many families in developing countries are more likely to pay for eye care for male family members. By providing easy to access local eye care, we can help more women and girls around the world get sight saving and restoring services.

There is an Immediate Impact
Many of the solutions to blindness and visual impairment can be immediate. If it’s a pair of eyeglasses or medical treatment that’s needed, patients are treated on the spot. Those needing eye surgery are referred immediately so their vision can be restored within just a few days.

We Can Create a Better Tomorrow
Regaining sight and preventing loss of sight transforms lives. Children can go to school the next day, and many adults return to work within a week and are once again able to provide for their families. When more people are able to lead healthy, productive lives, entire communities have a chance at a better future.

How it Works?

With our eyewear line, One for One™ means more than just giving eyeglasses. While prescription eyeglasses are a part of the holistic eye care TOMS supports, we have learned that people’s needs can be quite different. We’ve set up our approach to be able to address the most widespread needs. So one person buys a pair of TOMS glasses, and one person receives the eye care that he or she needs.

TOMS Eyewear -  The New One for One - Learn More

We deliver that care through partnerships with expert eye care organizations on the ground, which makes sense since we wouldn’t dare to pass ourselves off as eye care professionals. With our support, our Sight Giving Partners organize screenings right in the community to identify the people who need care. TOMS then helps our partners provide care in one of three ways:

Medical Treatment:
Treat a person’s sight-threatening condition such as infection, injury or disease, by administering medical treatment such as prescription medications and removal of foreign objects from the eye.

Prescription Eyeglasses:
Determine the corrective lenses a person needs and provide the right pair of eyeglasses. The patient gets to choose new frames and even check out their new look in a mirror. We’re told even the grandmas in Tibet insist on seeing their reflection to choose the right frames!

Sight-Saving Surgery:
Perform a commonly needed operation, such as cataract surgery, which can be a 15-minute procedure. Cataract surgery is particularly impactful as cataract is a leading cause of blindness in the world.

We are very excited to announce the Seva Foundation as our first Sight Giving Partner. Seva (which means “service” in Sanskrit) has been implementing sustainable blindness prevention and sight restoration programs for over 30 years. Seva programs and partners have helped nearly 3 million people in resource-poor communities around the world to see again. By supporting Seva’s initiatives, we are able to give even more people access to critically needed eye care.

Where TOMS Give

TOMS goal is to help to give sight to people in need all around the world, and they are starting with Nepal, Cambodia and Tibet.

People now have the opportunity to help those in need of eye glasses and eye care by simply purchasing their very own pair of TOMS Eyewear. There are multiple styles available that we will release to you shortly!

TOMS Eyewear for Women

TOMS Eyewear for Men

Top TOMS Eyewear Choices

TOMS Classic 101 Sunglasses Matte Olive Frame Light Blue Tip

Buy Now!

TOMS Classic 201 Oversized Sunglasses Sea Foam Frame Dusty Blue Tip
Buy now!

TOMS Classic 301 Aviator Sunglasses Gold Frame Olive Tip
Buy Now!

Buy your very own pair of TOMS Classic Eyewear now!

Help us make a difference for millions of people and buy a pair of TOMS Eyewear today!

With every pair you purchase TOMS will help give one person their sight back!

To learn more about TOMS simply click the following URL now!

http://www.mommymatter.com/toms-shoes/

Watch the TOMS Next Chapter video now which explains to you more about TOMS Eyewear and why it is something you should support now!

TOMS Eyewear -  The New One for One - Learn More

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About the Author ()

A Mom of 2 very hyper children, ages 6 & 7. They can be a handful, but I love every minute of it! I work from home full time on top of being a full time stay at home Mom. Multi-tasking is a definite speciality I’ve learned over the past 7 years, and I surely can juggle just about everything.

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